Being an Artist Archives - Page 3 of 6

Marketing and Preparation Checklist for Giving a Lecture

The only way for me to efficiently prepare for any upcoming Lecture or Art Show exhibition is to create a checklist of items I need to complete to make a successful event. These contain Marketing items, preparing to show the Art, inventory items for sale & display and the advance staging & rehearsal.

For my latest upcoming Art Lecture at the Long Island Horticultural Society, I worked from this list if items. I really enjoy drawing lines through each task as I complete it so I can move on to the next.

The list is fluid & with each event I have to make adjustments but this is a fairly good outline to begin with.

Lecture To-Do List

Marketing

Update my website
Write blog post
Write & send Press Release
Create poster
Email poster
Create newsletter
Email newsletter
Post event to Facebook
Post event to Fine Art America
Post event to HAC
Post event to NAC
Print price lists
Create & print handouts

Art Work

Create Planting Fields paintings
Get portraits printed
Paint mixed media paintings

Inventory

Inventory small prints for sale
Inventory matted prints for sale
Inventory note cards for sale
Collect show-&-tell items

Staging & Rehearsal

Update power point presentation
Stage easels with lighting
Stage & test presentation

From the Garden to the Wall- Lecture by the Artist, Mary Ahern

Photoshop is 25 years old this year but I have been digitally painting for 30

The headlines herald the 25th Birthday of the introduction of Photoshop, the photo editing software that almost everyone has heard about and many have used. Photoshop was released on Thursday February 19, 1990, 25 years ago. I, however, began painting electronically years earlier on the Chyron Chameleon Paint System.

1986 Mary Ahern working on the Chyron Chameleon at the Cablevision studios in Woodbury NY.

The Chameleon was a digital painting & editing system complete with dedicated hardware & software aimed at the Broadcast TV & production industry.. Primitive by our current standards but tremendously advanced at that time in the mid-1980’s.

In order to sell a paint system in the ‘80’s, since no one really understood the enormous creative possibilities of computer painting, I did demonstrations & lectures in order to sell this tremendously creative tool. It offered drawing tools & brushes, cut & paste, zoom, a removable hard drive, video outputs and 8 bits of color.

I have made a very good living using Photoshop, amongst other digital imaging programs, but I was able to apply my Artist’s vision first using the tablet & stylus of the Chameleon.

So I wish Photoshop a very Happy 25th Birthday but they are the young kid on the block. I have been digitally painting for 30 years.

Artist Mother – Mother Artist

Posted on October 27, 2013 by Mary AhernAugust 19, 2015

Artist Mother – Mother Artist
One and the same. Complements in name.
Work unending, always tending
To seek the insights needed to know,
to nourish – to form – to grow.

Taken for granted, demands expanded,
Desire for life on a higher standard.
Creative, depletive, rewarding, absorbing.
Continuous rebirth of the most generous kind.

Writing by Mary Ahern Feb. 20, 1978

Artist Mother - Mother Artist Sketch by Mary Ahern October, 27, 2013

Time Time Mind in a Bind

Posted on October 22, 2013 by Mary AhernAugust 19, 2015

Time Time, Mind in a Bind.
Thoughts in a Mold, Blockages Unfold
F
I
N
A
L
L
Y
U
N
W
I
N
D

Writing by Mary Ahern. February 20, 1978

Time Time, Mind in a Bind

Illustration by Mary Ahern, October 22, 2013

Preparing Prints For an Art Show

Here is a video which I originally created in July of 2013 of how I prepare prints for display and sale at outdoor art festivals .

I took these video clips in my studio as I prepared for the Northport Art in the Park hosted by the Northport Arts Coalition.

I used a Canon Power Shot SD3500 IS Digital ELPH, holding it in one hand and demonstrating with the other. I used the audio from the camera which is muffled at times since I put my finger over the microphone. I originally started with 18 minutes of video clips and brought it down to about 4:15.

I edited in iMovie with the end credits created in Photoshop.

Fun little project which I wish I’d given myself more time to perfect but there are always choices to be made. Time being the one thing I can’t seem to stretch.

You can see this and other video on my YouTube Channel: youtube.com/user/MaryAhernArtist

The Composition of the Matisse Painting of The Dance Influenced my Blue Iris Painting

Posted on March 20, 2013 by Mary AhernNovember 12, 2013

Studying Art History seeps into your memory. Countless visits to the many museums and galleries that New York City has to offer has crept into my subconscious. This lifelong study has taken me through so many happy surprises as well as quite a number of dead ends.

Often Artists are asked who their influences have been for their Art style. Trust me, never would I have answered Matisse. I’ve never appreciated his sketchy use of paint, his lack of detail and apparent lack of a “finished” quality to his work.

And then, when I least expected it, I reimagined Matisse’s iconic painting, “The Dance”. Using flowers from my own garden, I picked up the exuberant rhythm that makes his work such a delight. This work is so light, buoyant and a wonderful interpretation of what spring means to me.

As I was creating the composition of Irises I remember somewhere, behind my eyes, trying to make the circular floating connections of the frilly irises that was suspended somewhere in my memory. I have stood so often in front of the Matisse painting at the Museum of Modern Art, loving the composition while not liking the paint quality. I’ve returned so often to view that painting in the original hoping to find what I missed.

I absorbed his painting just by being there and looking. And looking again. And again… Mary Ahern Artist and Henri Matisse Painting Composition

“…man is a bundle of relations, a knot of roots,
whose flower and fruitage is the world…”
Ralph Waldo Emerson

Mary Ahern Artist - Mixed Media Painting - Light Blue Iris in the Garden

Some Steps When Curating & Designing an Art Show

Posted on August 17, 2012 by Mary AhernOctober 26, 2017

Curating an Art Show takes many steps and stages. The process begins with the organization sponsoring the event. They are responsible for setting the dates and timetables of the show, the selection of Artists and in this case, establishing and maintaining a cooperative working relationship with the owners of the hosting venue.

The organization that is sponsoring the Art Show decides if they are hosting a One-Person Art Show or a Group Exhibit and where the venue will be held. This information is included in their prospectus.

For the Art Show I’m having from August 28 through October 9^th, 2012, I downloaded the prospectus from the Northport Arts Coalition (aka NAC) website here. Most organizations now offer their applications & information online.

In this case, I applied for a One-Person Show to be held over a 6-7 week period at the Wine Cellar on Main in downtown Northport NY. I was notified of my acceptance and given about a one-month lead time to prepare for the showing.

Normally the lead time for an opportunity for a large show like this is quite a bit longer but I was pleased with the opportunity to show my work so I quickly accepted their offer.

A view of my studio while staging for the Art Show

Depending on the organization the curating of the actual show is done either by a designated person within that group or the individual Artists whom they’ve selected for a show.

Since I have decades of experience managing and curating my own and other events I have a particular method of working. In another post, I discussed how I started planning & curating my show. Curating in the sense I wrote about is the decision making process of how the show will look and what work I have available to show.

I usually have various paintings of mine in multiple group shows over a wide variety of time slots & locations so I keep comprehensive records of where my Art Work is allocated at any given time & where the work is scheduled to be shown.

I also know what work is in the process of being created & when the work will be available for the next showing.

Curating is many things. These include finding the venues, selecting the Artists, designing the show itself and creating and executing the marketing campaign.

Strategies for Planning & Curating my Own Art Show

Posted on August 14, 2012 by Mary AhernAugust 14, 2012

So I applied and was accepted for a one-person Fine Art Show at the new Wine Cellar on Main in Northport NY from August 28 through October 8^th, 2012. The acceptance email was the fun part & then the stress factor hit me within moments.

Yikes. I’m a curator now.

What paintings would I show? How many pieces of Art? What size paintings would look right. How would I stage the show hanging? And since it was such short notice, (one-month) how quickly could I pull this whole show together efficiently & still enjoy life?

Here’s what I did.

Site survey of the Wine Cellar on Main with my friend Greg Oleanik’s show in place.

Side wall of Greg Oleanik’s show at the Wine Cellar on Main

I took my point & shoot camera, pencil, paper & a sturdy metal measuring tape & scouted out the available show space. Luckily, my friend Greg Oleanik currently had a show hanging there so I was able to take snapshots of all his work hanging in place.

Mock-up of what size paintings I will need for my upcoming Art Show

Side wall mock-up for my Art Show planning

I measured the height & widths of all the available spaces within the room, keeping them sequentially numbered along with photos of each space. I spoke with the proprietor, Lindsay Ostrander & we discussed the fact that she had installed a hanging system with rails & rods so that I wouldn’t need to put nails in her walls. This info I took back to my studio & headed for the computer.

I imported the photos into Photoshop. I created a panorama of the interior hanging space with photos of Greg’s show. Then I made a mock-up of the walls & created placeholders for the different sizes of my own Artwork since I know what sizes of Art I generally work in.

With this in place I was able to count how many and what sizes of paintings I would need to have available to put into the Art Show.

I felt calmer already. Next step was planning on how much creating was ahead of me & what I could possibly hope to accomplish in such a short span of time while also leaving me time to publicize the show. I wanted to make sure I left enough time to share the news about the show with family, friends, and with all my past, present & future customers.

Friends of the Delaware Canal Sporting their Mary Ahern Yellow Daffodil T-shirts

Posted on July 25, 2012 by Mary AhernAugust 3, 2018

These are the creative and committed women aka “Commuting Women” who took part in the Delaware Canal Festival winning the “Most Beautiful” decorated canoe prize. These women took part in planting thousands of daffodil bulbs along the canal & other prominent locations this past spring.

I was pleased to donate my “Single Daffodil” artwork for use on their team T-Shirts. I applaud their energy, their commitment to the beautification of their community & their sense of humor. Kudos!

Mary Ahern the Artist helping out the Friends of the Delaware by donating her Single Yellow Daffodil image for their T-shirts

Friends of the Delaware Canal sporting their Yellow Daffodil shirts celebrating their planting of thousands of daffodil bulbs along the canal & other prominent Yardley locations.

This is a copy of a letter they sent when they donated their prize money winnings to The Friends of the Delaware Canal.

Friends of the Delaware Canal

The Locktender’s House

145 South Main St.

New Hope PA 18938

Dear Friends,

Enclosed is a check for $75.00 payable to the Friends of the Delaware Canal, representing the prize money the “Commuting Women” won for our “Most Beautiful” decorated canoe in the Yardley Boat Parade as part of the Delaware Canal Festival.

Friends of the Delaware Canal award winning entry in the Yardley Boat Parade

The award by the “Commuting Women” for “Most Beautiful” decorated canoe in the Yardley Boat Parade as part of the Delaware Canal Festival.

Our theme was “Thank You Bucks Beautiful,” celebrating and thanking the Bucks Beautiful organization for planting thousand of daffodil bulbs along the canal and in other prominent Yardley locations. When the daffodils all bloomed this spring, it was a spectacular sight!

Our group is comprised of “mature” women who commute to work in Philadelphia, either currently or in the past, on SEPTA Regional Rail trains. We had lots of fun planning and constructing our boat parade entry, and we are proud of our ingenuity and resourcefulness – using only items we already had on hand around the house. Lots of paper plates, muffin cups, skewers, and plastic tablecloths – as one young observer commented, “That’s a lot of arts and crafts.”

Along the way we made a new friend, Mary Ahern, from Northport NY who generously donated her daffodil art design to our matching parade-day T-shirts.

All in all, a fun and rewarding experience. Thanks for a great day – this is why we chose to live in the small towns along the Delaware Canal. We are happy to donate our prize winnings to the Friends of the Delaware Canal.

Sincerely,

Leslie Jordan

Virginia Hamby, Yardley

Dorothy Judd, Washington Crossing

Jeannette Leighton, Yardley

Mary Ahern the Artist's "Single Yellow Daffodil"

Mary Ahern’s “Single Yellow Daffodil which was used as the image for the Friends of the Delaware Canal T-shirts.

Huntington Arts Council Spotlight Artist of the Month – Mary Ahern

Posted on October 7, 2009 by Mary AhernOctober 7, 2009

Another Type of Canvas

Mary Ahern is an artist member of the Huntington Arts Council. Much of her art is inspired by her garden, a piece of art in its own right that is constantly changing. Her husband, Dave, often comments that her plants seem to be on wheels since Mary is constantly moving her plants from flowerbed to flowerbed. She uses the texture and color of the plants to create beautiful works of art in her garden.

In Northport NY the peonies bloom in June

Walking through Mary’s garden and listening to her speak about it reveals how much thought was put behind each and every placement. Mary uses her plants to create artwork just as she uses oil paint. Each plant has specific colors or textures that can be used to compliment or contrast the other plants it is put with. Certain beds of flowers are based on the color of those certain plants, i.e., mixing deep reds with frosted greens. Others are based on the texture of the plant, i.e. small leaves, low ground covering, etc.

However it doesn’t stop there. Each of these flowerbeds is incorporated into the garden as a whole and even the pathways that flow between each have been carefully laid out. The flowers that Ahern cultivates influence her artwork greatly. She likes to have samples of the subjects she is working on around her. “I’m not trying to duplicate what a camera can do. I’m interpreting in a realistic style how I see the subject.”

The Krinkled White is a single peony prized for its simplicity

When you step into Mary’s home and studio, it is as though the garden is continuing inside as well. Her art work adorns the walls and upstairs in the studio her love for the garden is transformed into pieces of art.

Mary was first introduced to gardening by her Uncle Teddy who was a gardener himself. “Every time we visited, I loved to help him in the garden and when I acquired my first plant at around the age of five, I made it very clear to everyone in my family that I was the only one allowed to care for it. Since I have always held a passion for the garden, it was only natural that it showed up in my artwork.”

Mary uses many different mediums to create her works of art. They include oils, watercolors, and digital painting. The amount of care and detail incorporated in each piece is absolutely astounding. She creates Digital Flower and Shell Paintings as well as paintings using Traditional media.

Mary has been digitally designing for over 25 years now. She first started at Chyron Corporation, located in Melville, working in Sales and Marketing Positions. Later, Mary began her own graphic design company called Online Design which, at that time, was one of the few to be 100% digital.

Although Mary Ahern has been painting for over 30 years now, as a young child she never really became interested in the arts. Music was a large influence during her high school years: she was in the band and even conducted, which was rare for a women to do during that time.

It wasn’t until Mary was in her 20’s that she became interested in art, when one of her friends gave her a book about the work of the artist, Georgia O’Keeffe This influenced her to take a class at the local Y and when she picked up the paintbrush she knew it was her calling. “The paintbrush seemed like an extension of my arm. Since then art has never been a hobby but a part of my life.” She went on from there and got a degree in Fine Arts from Queens College and has been creating ever since.

Four different background treatments of the Krinkled White Peony

For those interested in pursuing a career in the arts Mary’s advice is to develop business and marketing skills in addition to the skills you develop to create your Art. The web and social networking sites make marketing available to everyone. “Whether it’s a website, a blog and alsoTwitter, Facebook or a combination, it is important for potential buyers to see the artist behind the paintings because that also helps to sell your art.”

She believes that a career in the arts is a very tough “glamour” business and you must have entrepreneurial skills as well as lots of determination to be successful. Mary Ahern also states that there are not many things more rewarding then to have someone who has purchased one of her Fine Art pieces tell her how much pleasure they have received every day from seeing her work hanging in their home It makes her smile.

• To see some of her beautiful artwork, head over to her website,

http://MaryAhernArtist.com.

• Visit her Garden at her blog

The Garden Artist – My Garden, My Art, Where Passions Merge

http://MaryAhernArtist.com/garden-blog/

• View behind the scenes of an Artist on her Art Blog

Art Naturally – Musings Of My Life As An Artist

http://MaryAhernArtist.com/art-blog/

• Mary’s step-daughter Sharon Ruedeman made a video about her garden which you can view on YouTube at:

http://www.youtube.com/watch?v=BJTAh3dBrps

This article was derived from an interview with Mary Ahern, The Garden-Artist by Diane Brown and produced by Dianne Matus of the Huntington Arts Council.

______________________________

Digital Printing Has Killed the Limited Edition Print.

Posted on September 2, 2009 by Mary AhernSeptember 3, 2009 1

The historic use of limiting editions of prints was during a time when prints were made from art carved or drawn onto stone, wood or other surfaces that degraded with use. As more impressions were made the surface wore out and the image became less crisp. Limiting the quantity of the printing run helped to control the quality of the print and of course the value.

Digital printing does not suffer from this problem since there is no degradation in resolution, or crispness, from one print to the next. In fact, what can happen as technology evolves and equipment gets better and faster, later prints may be of higher quality then original prints made years earlier in the cycle.

New Technology Offers New Forms of Creativity

So how do I offer my customers a solution to their desire for a unique piece of my Art rather then the Open Edition pieces I generally offer?

Custom Art Work Created Just For You

Custom Editions brings my customers into a collaborative effort in the artistic process of helping me to create a unique Art Work specific for their home or office design ideas.

Here’s how:

You select a piece of Art from my array of Standard Digital or Traditional Paintings.

I can print your selection on different surfaces like Fine Arts Paper or Canvas.
I can put different finishes on each canvas print, i.e. Matte, Semi-Gloss or Gloss.
My standard work is designed in a 3×4 aspect ratio, i.e. the height to width relationship. I can customize the composition to fulfill specific sizing.
I can print at any size that would work for the space you have in mind. Super-size up to 64 inches and mini-sizes for grouping.
I can customize the colors, most particularly, the backgrounds, to suit your design ideas.
I can combine traditional paint with your digital print to make a truly one-of-a-kind Art Work.
I can customize framing or do away with framing altogether using the Gallery Wrapped canvas style.

If you can think of it I can probably do it.

Let’s get started on your Custom Editions collaboration. Visit my website for additional information.

Call me, Mary Ahern at 631-757-9459

Or email me at mary@MaryAhernArtist.com

Let’s make Art together!

______________________________

Westhampton Beach Fine Arts Festival. Day 2.

Posted on August 4, 2009 by Mary AhernAugust 4, 2018

Today was the second and last day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The overcast weather encouraged many customers to come out and enjoy purchasing Art

The overcast weather encouraged many customers not to go to the beach but to come out and enjoy purchasing ArtThe weather took quite a change from yesterday’s very sunny and overly hot and humid conditions. The humidity stayed but the sun and extreme heat disappeared.

The show opened officially at 10am and was very busy for quite a few hours. People were in a buoyant and buying mood, which was very nice to see. The current economic environment is still oppressive but many folks seemed to be carrying home their treasured purchases, large and small.

Behind the scenes is my husband Dave prepping additional Designer Prints for sale

I enjoyed so much seeing customer/friends who stopped by to catch up on life. Some of these collectors began buying work from me when I was showing my traditional Botanical mixed media paintings at Art Shows and Festivals. That was quite some years ago. I love hearing that they’re still enjoying seeing my Art hanging in their homes!

About 3:30 while standing talking to visitors, I could feel the weather abruptly change. Apparently so did many others since there was a slow but steady departure of customers over the course of the next half hour. After checking by phone with various friends living around Long Island, we knew a storm was coming through.

The weather changed and you could feel rain coming even before the drizzle started

I made the decision to break down an hour earlier than the official end of the show. Good thing we did. My husband Dave and I have the set-up and take down very well coordinated and we packaged the Art, the furniture and the tent very quickly. We completed the dissembling and loading of the trailer in an hour and a half. By the time all was loaded into the trailer and I was sitting in the truck starting the engine, the rain came down in full force.

We knew the storm was coming and the customers weren’t so we packed our things and left.

We were both soaked but the Art wasn’t. We drove towards home through torrential rain and pulled safely into our flooded driveway. The storm was traveling from west to east so as we got closer to home the rain had begun to subside. By the time we showered and changed, the sun was out again. We went to eat at a restaurant with an outdoor terrace and celebrated another great Art Show.

Life is sweet!

____________________

Westhampton Beach Fine Arts Festival – Day 1

Posted on August 1, 2009 by Mary AhernAugust 4, 2018

Mary Ahern artist booth at Westhampton Beach art show.

The customers came to see the show early in the day before or later, after they visited the beach

Today, August 2009 was the first day of the 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show

The weather was very humid and in the high 80’sF which made it extremely uncomfortable when bringing in the Art from the trailer and setting it up in the festival booth. We brought in the furniture which helps to complete the showroom aspect of the booth. I bought the desk from Pro Panels, the print racks from Richeson via Blick and the bookcases Home Decorators.

We hung the awnings to keep the sun off the Art and the Artist but it really didn’t provide any relief from the heat. If I didn’t move at all I could tolerate the heat but that didn’t happen for most of the day.

The bad thing about a sunny day in the Hamptons is that the customers spend most of their time at the beach rather than shopping. Traffic was heavy when the show opened at ten and again at 3 when the heat started to calm down.

It is very tricky to do an Art Show in a vacation beach resort. You want slightly overcast so no one goes to the beach but no rain or wind. It is hard to book the exact perfect weather for an Art Show, but I keep trying.

Westhampton Beach Fine Arts Festival Set-up

Posted on July 31, 2009 by Mary AhernAugust 5, 2018

What: 37th Annual Greater Westhampton Chamber of Commerce Mary O. Fritchie Outdoor Juried Art Show.

When: Saturday, August 01, 2009 10:00 AM
Sunday, August 02, 2009 10:00 AM

Where: The Westhampton Beach Village Green
& Mill Road between Main Street & Church Lane. Westhampton Beach, NY 11978

Side curtains are attached to the frame by a system of zippers and straps

So since we checked the weather report and noticed that MORE RAIN is expected later in the evening, my husband Dave and I drove out to Westhampton Beach, (about an hour from our home) to set up our show booth earlier on Friday than usual. We’ve been doing this show now for a few years and pay for it a year in advance so we can get the same spot on the Village Green. It is space #47 in case you’re dropping by.

As you can see we were among the earliest Artists to show up. Considering how the wind picked up I’m hoping we made the right decision. We like setting up the day before since it is so hectic in the morning with over 120 Artists trying to bring in their tents and move in their Art. The amount of parking is minimal and the amount of trucks, vans and trailers is great.

At Art Festivals we try to set the booth up the day before and bring then the Art in on Show day

We have found over time that once we set up the EZ-up tent and zip up the 4 heavy-duty side curtains the wind blows around it rather than under. We bought the mesh panels and side curtains from Flourish.com. We also have 4 bags, each filled with about 45 pounds of sand, suspended from each strut holding down each corner. This park has an underground sprinkler system so you can’t use stakes to anchor the tent as you can in some shows.

Setting up the tent, mesh panels, side curtains and weights took us about an hour. We’ve really streamlined our workflow.

____________________

Krinkled White Peony

Posted on July 23, 2009 by Mary AhernJune 9, 2016

I’ve just created a series of digital paintings of a Krinkled White Peony that was blooming in my garden this past June.

For my inspiration I chose an herbaceous white single peony that was introduced into cultivation in 1928. The plant grows to about 3 feet tall and wide. This year with all the rain it grew so very tall that I had to add a peony cage to one of them since it was so heavy due to the huge amount of flowers that it produced.

A single white “Krinkled Peony” which grew in my garden this June.

The petals are so delicate they remind me of crepe paper that I used to use when I made my paper flowers as a child. The golden yellow stamens add a dramatic accent.

One of the very rare sunny spots in my garden hosts the peonies.

I’ve been tending this plant for over a decade and a few years ago moved it from a rather shady location where it bloomed each year but didn’t flourish. Though most of my garden is in some percentage of shade I decided to divide and transplant this perennial into the sunniest part of my garden. Since then it has more than tripled the amount of flowers it produces.

In this series of work I’ve decided to augment the dramatic simplicity of the single peony with different colored backgrounds. Each of these pieces will work individually but they also work as a group.

Single White Peony series of digital paintings.

As with many of my other works, I offer these digital paintings in a variety of sizes and framing treatments. These Fine Art works are available on Fine Art paper and also on UV treated canvas either framed or gallery wrapped.

If a specific design plan comes to mind, I can also customize the color backgrounds to suit the creative intent.

I will be showing these Art Works for the first time at the Northport Art in the Park, Saturday, July 25, 2009 from noon until 5pm.

Hope you can stop by the show and say hello. If you can’t and you would like to find out more about my work, you can contact me on Facebook, Twitter, my website MaryAhernArtist.com and here on my blog by posting a comment.

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Art Naturally

Contemplating Meaning: The Musings of an Artist

Category Archives: Being an Artist