The Art of Doing Business in the Arts
As an invited speaker I will be joining a distinguished group of professional Artists to present a program directed towards The Business of Art.
The program is hosted at The Southampton Cultural Center, Long Island, NY.
Saturday, November 8th, 2008 at 8am – 2pm.
For add’l info go to the website My Career in the Arts.org
The theme of this event is:
BREAKING IN IS HARD TO DO
Talent alone guarantees nothing.
Talent doesn’t guarantee professional success in the arts. Whether your intended career is in dance or theatre, writing or painting, you need an entrepreneurial mindset, good contacts and competence in basic business skills: selling, negotiating, writing contracts. No one is better qualified to teach their skills than Long Island’s top visual and performing artists.
Come for the breakfast. Stay for the lunch.
8AM-8:30AM Breakfast/Registration
8:30AM-8:35AM Welcome
Kirsten Lonnie, Executive Director, Southampton Cultural Center
8:35AM – 8:45 AM The Economic Impact of the Arts
Michelle Stark, Commissioner, Office of Film & Cultural Affairs/ Suffolk County Department of Economic Development
Live music, art exhibitions, independent films and theatrical performances are revitalizing Main Streets across the country. A look at how cultural activities drive economic growth.
8:50AM – 9:00 AM Brand Me – Where Your Career Starts
Cindy Smith, ImageQuest Communications, Inc.
Not every brand comes wrapped in plastic. As a creative professional your brand creates expectations, defines your identity and expands – or limits – your opportunities. Learn how to take charge of Brand Me from the onset, and maintain control throughout your career.
9AM – 9:15AM Act I: My Career in the Arts
Josh Gladstone, Artistic Director, Guild Hall/John Drew Theatre, East Hampton
9:15AM – 9:45AM Myth-Busting: The 10 Big Lies That Keep Artists Poor
We don’t pay our contributors, we offer exposure.” “All great artists suffer for their art.” “We acquire all rights.” Sound familiar? Hear how our panelists deal with these and other myths. Moderator: Bonnie Grice, radio host and director of cultural programming, WLIU-FM Panelists: James Faith, Faith Ent., producer, Great South Bay/American Music Festivals Shenole Latimore, jazz musician Jim Lennon, photographer Bunny Hoest, cartoonist, “The Lockhorns”
9:45AM – 10AM The Interview
Vic Skolnik, co-director, Huntington Cinema Arts Centre
One of Long Island’s most influential cultural figures, Victor Skolnick co-founded the Cinema Arts Centre in 1973, bringing year-round, top-quality international films to Long Island. He screens hundreds of films a year and showcases about 200 at the centre.
10AM -10:25AM Getting to Yes All creative people must sell. Here are three approaches. Panelists:
Agnes Ehrenreich, owner, Chrysalis Gallery, Southampton
Lisa Kende, Manager, The Kende String Trio, Manhasset
Jacueline Penney, painter
10:25AM-10:45AM Making Friends with Technology
Today’s digital media, including the Internet, CD-roms and podcasting, enables the entrepreneurial artist to produce, market and sell his or her own work, find gigs, get media attention, find collaborators and more.. Learn strategies for successful online self-promotion; how to be part of online communities, and more.
Panelists:
Mary Ahern , Digital imagery
Rob Dircks, co-founder, Acoustic Long Island podcast
Shenole Latimer, jazz musician
10:45AM -11AM BREAK
11AM:11:15AM You’ve Got a Mouth – Now Talk
Saralee Rosenberg and Ellen Meister are both Long Islanders with new books out on the suburban female experience. They met on the book promotion circuit. They talk about how they fuel sales, one listener at a time, and how silence is decidedly not golden for authors with books to peddle.
11:15AM -11:30AM Spin Control: Gettting and Keeping Media Attention Learn what journalists look for in cultural stories and how to get in front of them.
Panelists:Bonnie Grice, Director of Cultural Programming, WLIU-FM
11:30AM -12:15PM It’s The Law. A handshake and trust – good. A solid contract – priceless. Learn to write enforceable contracts, to license and protect your intellectual property, and other important legal stuff..
Panelists: Kathryn Dalli, Attorney with Twomey, Latham, Shea, Kelley, Dubin & Quartararo LLP, in Riverhead Jim Lennon, Jim Lennon Photography
12:15PM – 12:45PM Breakouts – Speed Mentoring Meet informally with speakers and other creative artists or business specialists. Exchange ideas, ask questions, meet mentors.
1-2PM LUNCH
Keynote: Success Starts with You. Emmy-award winner and founder, Wainscott Studios, Mitchell Kriegman Mr. Kriegman began his diverse career as a short story writer, performance artist and video artist. In the early 1980’s, he joined the team of Saturday Night Live as a performer, writer and filmmaker. Soon after, Kriegman began creating, developing and producing series for Comedy Central, Nick at Nite, Disney Channel and other cable networks. He has written for such publications as The New Yorker, National Lampoon, Glamour and Harper’s Bazaar. As the creator of shows such as, Clarissa Explains It All, Bear in the Big Blue House, and Book of Pooh, and executive head writer and developer of numerous other signature television series including Rugrats, Ren and Stimpy, Doug, and Life with Derek, Kriegman is the creator and executive producer of It’s a Big Big World, the Emmy-nominated PBS preschool series focusing on environmental awareness. Today, he owns Watermill Studios and employs a growing staff. He discusses how he did it.
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